Updates and coverage about advertising, marketing and public relations from Canada and around the world
Popjournalism

How taking a DNA genetic test could affect your life and health insurance coverage

Heavily-promoted DNA testing kits could cause problems with your insurer and even your employer thanks to a lack of Canadian regulation

Popjournalism

Nintendo of Canada switches PR account to Craft Public Relations

Following a competitive review, Nintendo of Canada has changed its PR representation to Toronto-based Craft Public Relations

Photo illustration: Robert Ballantyne / Popjournalism

Tanner Zipchen brings a bit of the Prairies to Hollywood

The Saskatoon radio DJ gets a gig on the big screen thanks to a clever YouTube video and a talent for talk

Critical decision

Former Toronto Star film critic Catherine Dunphy shares the stories that made her say goodbye to movie reviewing.

Web deprivation causes withdrawal symptoms

Most regular users of the Internet have a hard time being offline for a day, but 28 brave people in the U.S. gave up their connections for 14 days in the name of advertising.

Popjournalism

The freebie trade

Inside the world of gifts and perks rained down on critics